Whatever the film, you need exciting images. Always be on the look out for what will both capture the imagination and simultaneously tell your story well.
I work with lots of different clients who do really interesting things. Understandably,
they want to talk about those things but I've been called in as a filmmaker - a visual
artist - I want to see stuff! A recent client is a Theological College in Bristol and a lazy way of showing their organisation would be classrooms, group discussions or libraries filled with heavy books. But in discussions with the client I listened to the way they wanted to project themselves - as a learning community and heard about all the various community activities. As I listened something jumped out at me - the college ladies rugby team! Perfect for action, surprise and illustrating community life.
Seize the Moment
But then I heard the team were playing in just 20 minutes time! It would have been easy, with cables, cameras and lights all around me in the Principal's office, to suggest coming back another time. But the weather was perfect and they were ready to go. So I grabbed a camera and legged it up the the practise field and captured some excellent footage and brilliant off-the-cuff interviews with the students about what they love about the college.
If you Look Out, Listen Up and Seize the Moment it will make all the difference between your film being either 'Meh' or 'Wow!'
Here's footage I captured of the college rugby team in action -